Via Recode.

Yahoo has had a real change since CEO Marissa Mayer took the over the top job.

Recode reports that the company has been working on a new initiative to lure away prominent YouTube stars and networks with the simplest incentive of all: more money. Yahoo hopes that offering better ad revenue, guaranteed ad rates, and increased marketing will peel some of those content creators away from the current web video giant.

This is good news for everyone.