Clove Technology dropped me a line with the following.

All 3 products are due in May and are available to pre-order now on the Clove website using the links below.

The Gear 2 (SM-R3800) will be available for £230+VAT (£276 including VAT)

http://www.clove.co.uk/samsung-gear-2

The Gear 2 Neo (SM-R3810) will be available for £166.66 + VAT (£199.99 including VAT)

http://www.clove.co.uk/samsung-gear-2-neo

The Gear Fit will be available for £166.66 + VAT (£199.99 including VAT)

http://www.clove.co.uk/samsung-gear-fit

Each product is available to order in only the Black colour options at the moment.  Other colour variants of the Gear 2 and Gear 2 Neo are due later.

The Gear Fit can be customised with alternative coloured wrist bands through the optional purchase of these as accessories for the Gear Fit.  Price and availability on these bands is still to be confirmed.