Tag Archives: nike sacks wearables team

Nike sacks entire hardware wearables team – bye bye Fuelband

From CNET, Nike has sacked its wearables hardware team responsible for the Fuelband. Nike will only focus on software now.

What’s interesting about this announcement and timing is it’s close to Apple launching iOS 8 and their wearables solution. Also Apple’s CEO Tim Cook is an avid wearer of the FuelBand and has sat on the Nike board for the last nine years, which has helped the two brands foster a strong relationship.

A possible partnership between Apple and Nike wouldn’t be out of the question as the athletic company was one of the first to show support for the iPhone 5s’ motion coprocessor, debuting the Nike+ Move app alongside the iPhone 5s at Apple’s media event. Apple also helped Nike enter the wearable market in 2006 with the Nike+iPod shoe package.

Apple has also hired former members of the Nike’s Digital Sport team, picking up former FuelBand consultant Jay Blahnik last August and Nike design director Ben Shaffer last September.

Apple is expected to release the iWatch later this year alongside iOS 8 and the iPhone 6.

As they say, watch this space for further news.