According to the Telegraph, Netflix now has a penetration of more than one in 10 households who have joined the film and television streaming service and signals an acceleration in take-up over the last 12 months. It places the company well ahead of its nearest direct rival, Amazon, particularly among young viewers who are believed to perceive an extra ‘cool’ factor around Netflix.

Netflix is said to have over 3 million subscribers. It means around an extra 1.5 million households have joined Netflix in the last year. The acceleration has come alongside a pair of television series hits that are exclusive to Netflix in the UK:- Breaking Bad and the remake of House of Cards.

It has also been driven by a wholesale deal Netflix signed with Virgin Media in September, which has made easily available on the main television in 3.7 million households as part of a cable subscription. It is expected that the service will get another boost later in the year when it is made available on YouView set-top boxes provided by BT and TalkTalk, which are in more than a million living rooms.

The increasing popularity of Netflix could put pressure on BSkyB to follow suit. It is by far Britain’s biggest pay-TV provider, with 10.7 million customers across satellite and its own streaming service, Now TV, and has so far resisted allowing third party on-demand services onto its platform.

So do you use Netflix? Or if not what is your preferred option? Personally I do use Netflix but also have access to Amazon Prime Instant Video at the moment. I also use iTunes Uk and iTunes US as well as Blinkbox. But by far Netflix is used the most.

Source – The Telegraph