Earlier this summer, video-discovery outfit Matcha disappeared without explanation, leaving behind just a “this service is no longer available” message as a monument to its effort to create a social TV and movie recommendation engine. A spokesman for Apple has now confirmed the deal to AllThingsD.

Matcha is the latest in a string of recent small acquisitions by Apple, which include crowdsourced location-data company Locationary and online transit-navigation app maker HopStop.