In the first 24 hours of launching its new video service whereby Instagram users can upload 15 second clips of video, there was an insane amount of activity. At its peak, 40 hours of video was being uploaded a minute, and in the first 24 hours of 15 million users had uploaded video.

Clearly a runaway success, but will it simply eventually die off or continue to be successful. Personally, I think it will continue to thrive. What do you think?