The Ice Bucket Challenge has taken the USA by storm. Celebrities started and filmed themselves having a bucket of water poured over their heads. If they didn’t accept the challenge in 24 hours they had to donate £100 to ALS. They also had to nominate 3 other people. So you can see the pyramid concept exploded. Elaborate methods of having a bucket of water poured over the head were created, Bill Gates taking the engineering prize. But what has this meant in real terms, or I should say hard cash donations. Press release from ALS.

“Washington, D.C. (August 21, 2014) — As of Tuesday, August 21, The ALS Association has received $41.8 million in donations compared to $1.9 million during the same time period last year (July 29 to August 21). These donations have come from existing donors and 739,275 new donors to The Association.”

What is so incredible is the donated amount at present is increasing at the rate of $10m per day. Also in 2 days there have been an extra 350,000 people/donors. The scale of this is epic. At the current rate they have received in a space of 2 months, what would have normally taken 20 years to receive via donations.

Just incredible. If you want to donate or lean more head over to http://www.alsa.org. If you also pour a bucket of ice cold water over your head, there is no need to challenge me 🙂