Tag Archives: death of the flagship

Editorial – Is the flagship phone dead in the water?

This year I have been fortunate enough to have reviewed a large number of phones. As the year has moved on each phone does ultimately become another rectangle with minor differences over the last phone reviewed. Rarely does a new phone come along that is a “game changer”.

Cheap budget phones are starting to offer 2gb ram and 1080p screens as standard. At this point if a £150 phone does all you need why bother with a £660+ flagship from Apple or Samsung?

Ok, flagships are moving to QHD screens, but even that price point is lowering to £400 or even less in some cases. Camera? This is an area where flagship phones generally do excel. But if you are sharing your photos only on social media, any camera will suffice.

For a flagship to really survive, it has to offer stunning build quality and desirability backed up with faultless software and after sales support.

So what do you think? Are these changes affecting how you will decide when or what to buy next?