Don’t get too excited. The Alcatel 1010 has a 1.45-inch screen and weighs 59g. It comes with 3MB of memory, a in-built MP3 player, wireless FM radio and a handsfree function.

And at £5 via Asda it’s the cheapest phone on sale in the UK. Just offers extremely basic operation. Ideal if you make calls on your phone or as a dreadful backup.

Don’t all rush at once!