YouTube user Pixelbitlabs filmed the official opening on the new Apple Store at Drake Circus Shopping Centre, Plymouth, Devon, UK.

What you may not realise, that practically opposite the official Apple store was Stormfront, a very good Apple reseller, who started building their business in 2007. Stormfront closed their store last night, and today Apple opened their own store.

What was surprising was the sheer number of people that came for the opening, especially as it wasn’t advertised. Demonstrates the power of the Apple brand.