According to journalist John Gruber –

“It looks like Motorola’s designers tried to draw as much attention as they could to the 360’s stupid flat-tire display shape. The only way this could get funnier would be if it doesn’t even ship until after Apple announces their wrist wearable thing next month.”

IF there is any truth in this statement by John Gruber, then it could be another situation where Apple launches a new product and whilst not first to market, is the first to get it right!