After booting out app discovery and promotion platform, AppGratis, from the App Store earlier this month for violating two clauses of its developer T&Cs, Apple has now followed up with a second blow to the business, by killing its ability to send push notifications to existing users of its app. AppGratis has claimed it has some 12 million users of its app.

However, AppGratis have a solution, which is similar to other companies who have fallen foul to the AppStore or whom do not want to let Apple has a 30% cut.

AppGratis’ CEO, Simon Dawlat, has stated that the company’s strategy is now to try to circumvent Apple’s App Store ban, saying it will be going back to its roots by launching a newsletter and is also readying an HTML5 web app (another way to circumvent the App Store’s walls).

Looks like Apple may not win this won totally.

Apple pulled discovery service and daily deal app AppGratis from the App Store. So far, AppGratis is silent on the issue and one can only speculate.

Lets hope this is nothing to serious.

Update. The app has definitely been in trouble for breaking App Store guidelines. It also fell foul of being over aggressive using the notification system.

Mind you some games and apps exploit the notification system too.