Anyone who wants to pair their new Pebble Time Smart Watch with an iPhone is going to need a friend with an android device. Why? Somehow, Apple has not yet approved the new app needed for the Pebble Time watch. Apparently, Pebble have been waiting for over a month now for approval.

That’s why, Pebble suggests finding a friend with an Android phone to complete the initial setup. However, this is not a proper solution as the watch is not connected with any apps etc.. Pebble watch owners have taken to social media to vent their frustration at Apple.

So this could mean several things. Apple is trying to strangle Pebble out of business or Pebble are crying fowl just to create some publicity over their watch. Does Apple really need to squeeze Pebble? Surely the Apple Watch will kill off the Pebble naturally? Or is the Pebble Time a real threat due to its long battery live, sunlight visibility and slick operation? Maybe, at WWDC, Apple has new software for their watch and doesn’t want to approve Pebble’s app until afterwards?

Whatever the reason(s), Apple being gate keeper of the App Store leaves it in a very powerful position! What do you think?