Via CNET/AndroidCentral.com –

“Xiaomi has announced that it will offer a similar storefront to European customers. There won’t be any handsets up for sale, however, as Xiaomi has mentioned that like the US store, the European offering will only sell accessories.

According to Xiaomi’s global vice president Hugo Barra:

It’s going to be a different Mi.com experience from what we have in our markets in Asia, because we’re not selling phones. We’re only going to sell a small number of our hero accessories, things like the Mi Band, studio-grade headphones, in-ear headphones and the world’s most popular power banks.”

Xiaomi is currently focusing its efforts on the Indian market as well as its home turf. By offering good value accessories, it will start to increase its brand awareness.