Why is Sony crippling Sony Centres?

I was shopping in Plymouth and popped into my local Sony Centre enquiring about the Sony SBH-80 Bluetooth headset. It’s a new headset but because it was advertised on the Sonymobile website as opposed to the Sony.co.uk website the Sony Centre shop advised they may not be able to order item for me.

What on earth is Sony trying to do? Consumers will just see Sony on the branding and be bemused by this situation. Meanwhile, this could impact the survival of a really good store.

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