Tim Cook at its shareholders meeting states-
“It’s a little more difficult to call it a hobby these days,” Cook told shareholders at the company’s headquarters in Cupertino.”
That little black Apple TV Box made Apple $1bn in 2013.
Don’t we all wish we had a hobby like that?
Gavin's Gadgets & Photography 
Indeed we do……. and there’s another thing we can take from this comment.
Was it mentioned as part of a discussion into the possible release very soon of the next generation Apple TV?
Coincidence or what, it does fit.
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