And here’s why?

– the 5C is last year’s model sold in colourful polycarbonate.  It gives buyers something different to buy but also differentiates it between the 5S.

– despite sales not being as high as anticipated it still is selling more than the 4S in the same period of its life cycle.

– it costs less to make than the 5 in metal so lines Apple’s bottom line even more.

– but what the 5C has done is create fever pitch sales of the 5S creating even more cash for Apple.

Result.