Nike have launched their special movement tracking app for free for the iPhone 5S only which uses the M7 motion coprocessor. And it looks like a really polished app too.

Details from Nike’s press release.

Nike+ Move is the simplest way to capture your every move, and motivate you to move more!

“Exclusively for use with iPhone 5S, Nike+ Move uses the M7 coprocessor to convert your movement into NikeFuel, the first-ever single, universal unit for measuring all kinds of activities. No matter your age, weight or gender, the same activity earns you the same amount of NikeFuel.

Nike+ Move offers insight into when you move, how you move and where you move – and lets you challenge your friends to see who moves more.

-Win the day by beating your NikeFuel average and watch your goal ring change from Red to Green.
-See when you are most active throughout the day and how you’re doing compared to yesterday.
-Move more often and win as many hours as you can throughout the day.
-See how you moved through the day with a breakdown of running, walking, and other movement.
-See where you’re moving and where you move the most each day.
-Check out how you compare against your Game Center friends or other Nike+ Move users near you.”