It was Sunday afternoon, and I happened to be in the Apple store in Plymouth.

On display were all the new iPhone 5S and 5C, the new iPad Air and all the other shiny Apple hardware and accessories. But to my surprise the iPhone 5S had hardly anybody browsing around them. In fact even the iPads weren’t gathering much attention. But the iPhone 5C tables were packed and this seemed the one item that was selling quicker than any of the others at that time of day.

The 5C was always meant to have a slow burn start, eventually surpassing the 5S in sales numbers. I’m unsure about the actual sales volumes in the long run, but it does show many people just like the different colours and aren’t too worried about the overall specs.