Best Buy rolled out the other day, a new promotion offering a minimum $100 Best Buy gift card with the purchase of any new iPhone, including the iPhone 5c and iPhone 5s. This offer requires the customer trade in a working smartphone and sign a new 2-year contract agreement. The promotion runs from today October 13th and ends on October 19th.

This offer made me wonder if Apple is secretly allowing sales promotions with its iPhones to help improve sales figures without diminishing the value of the actual product. The other thought is that retailers have bought an abundance of stock and have not sold as much as they would have thought.

There were articles in the press about Apple cutting the manufacturing numbers substantially of the iPhone 5C. However, I am not concerned about this. I simply believe Apple manufactured enough up front to try and make sure it had enough for the demand.

Clearly, the 5C is meant to be a great deal on a contract. Maybe the C stood for Contract not Colour?