In addition to the new iPhone 5S, Apple announced the original 5 would no longer be produced. Instead it was being replaced by the 5C. An iPhone available in colours blue, white, pink, yellow and green.

It features the same 4-inch Retina display as the iPhone 5 (full sRGB), plus an A6 processor, LTE, Bluetooth 4.0 and dual-band 802.11a/b/g/n WiFi connectivity, a higher capacity battery, and an 8-megapixel, backside-illuminated camera with a 5-element lens. A new front-facing camera also promises better performance in low light.

The price point is slightly lower than the 5S, and clearly a focus of Apple.