If you had any doubt that Apple was looking at launching its own smartphone watch, then lose those doubts. Apple is slowly but surely registering the word “iWatch” around the globe. First it went to Russia and now Japan with other countries following suit.

With the iPhone 5S due out in September, this isn’t expected to change the world. Phones have plateaued in terms of specifications. Most are thin, have good cameras and are fast. So potentially a watch from Apple could be the next big thing. Don’t forget even the tablet market is maturing, so another area is needed by Apple to generate new sales. Of course there is still the tv space and game consoles. But the watch is an easier sell.

So would you rush out and buy one? Personally I wouldn’t but that is because I rarely wear a watch.