They say there is an app for everything. Well there is. Now Australian burger fans of MacDonald’s can look up which cow they are eating, track the progress of a meal from the herd of cattle that become meat in their burgers to the restaurant where they are served, all through a smartphone app.
The “Track My Macca’s” app, which uses the Australian nickname for McDonald’s, currently tracks some of the chain’s most popular products, including the Big Mac, McChicken burger, Filet-O-Fish, and three, six or 10 packs of Chicken McNuggets.
It also reveals the supply chain of the fast food giant’s french fries.
Track My Macca’s uses a customer’s location and a scanned QR code (mobile barcode) on the side of a burger’s container, along with the date and time, to tell users its source and where the meat in it was processed before being cooked onsite.
So now as well as photographing pics of food, people will be uploading a photo of their cow.
