You watch the TV ads and you see an app, song, or photo being bought or snapped. Next you see the app, song or photo appear on another Apple device, as it by magic. That does happen and in my experience happens very well.

However, many third-party developers are hopping mad at what they describe as Apple’s failure to make iCloud seamlessly integrate and sync up with third-party application data. Developers are saying that Apple has failed to improve the way it syncs databases (‘Core Data’) with iCloud. The problem is compounded as customers are requesting iCloud integration.

Lets hope iOS 7 addresses these concerns of the developing community.