Tesco, one of the largest UK supermarkets, has launched Clubcard TV.

This will include The Only Way is Essex, The Shawshank Redemption and the Care Bears TV show
and will be offered free to 16 million Clubcard (its loyalty card) holders – if they watch personalised adverts before and during shows. Initially it will only be available on computers – but tablet, phone and game console versions planned

The supermarket last year bought online film service Blinkbox, with the aim of taking on Apple, Amazon, Netflix and Google.

It’s free but not everyone will want to have a film or show ruined by adverts. But I wonder if this is only the start, and whether future plans include having its own shows.