Amazon has announced that it would be making Redshift, its cloud-based data warehousing service, widely available, after first launching the product in November last year, The product, part of Amazon Enterprise Web Services, aimed both at startups who are looking for cost-effective ways of storing data for their new services, as well as larger or more established enterprises that want to cut operational costs, and possibly capex as well.

Amazon also announced a number of third parties — including SAP, Cognizant, IBM, Informatica, Tableau, Attunity, Actuate, Pentaho, Talend, Birst, Roambi and Pervasive.

Amazon seems to have hooks in many fires at present. This seems like a good strategic move