Microsoft has launched Windows 8 and Windows 8 phone. It has come out with iPad killer hardware, but unfinished software and an App Store with poorly built apps.

On the phone front, Nokia has hinted or indirectly threatened it may consider android.

So where does this leave Microsoft. Well firstly it really needs to sort it’s software out and fast. If it doesn’t it will slip into a business only orientated world living off patent fees and business. Similar to what has happened to IBM.

But I hear you shout, it has Xbox. Yes it does. But consoles are a dying breed. The sales are down mainly due to gaming on smartphones. So what does this mean for Microsoft. Well, it really needs to get its Windows phone and Xbox games sorted. That is being able to play Xbox type games on their phones and on their phones only to create a unique selling proposition.

In the technology world, Bill Gates once said, it only takes 18 months for a top company to go out of business due to the fast changing environment. I don’t think Microsoft will go this way, but it might end up being a business to business only company.