Polaroid are looking to revive their fortunes. They are launching lens cases in bright colours, that snap onto the case with a minimum of fuss to your iPhone or iPad.

They come in three main flavours: a standard fisheye, a telephoto lens that will bring you two feet closer to whatever it is you’re snapping and a tele zoom good for three feet. The fisheye and tele zoom are constructed of metal, while the telephoto is a white plastic affair. These seem similar to Olloclip concept, although the Olloclip is simpler IMO.

The price of these lenses will be around $20 to $30.