Picture this. I enter a busy clothing store on Saturday morning, in the centre of a big city, Plymouth, Devon. In the rear of the store is a lovely brown leather sofa, where upon I am relax while my wife continues shopping.

After I have sat down, I am asked if I would like a beer. I had to do a double take. After listening again, it was actually a ginger beer. Well, there was no reason to refuse, so the assistant pointed to the crate full of them, and I took one. It was a decent brand too.

All I can say, is with a beer and a sofa, this was the perfect shopping experience. Not even Apple can offer this. And 10/10 to FatFace.